Many small businesses are so focused on traffic that they don’t spend any time on conversion. Conversion is the process to transfer traffic into a sale. It’s normally discussed as part of web marketing strategy but it also happens in real life. Simply put – how effective are you at selling to the people who learn about your business? Part of this consideration is – how easy is it for me to make a purchase from you?Read More
How Convertible Are You?
26 Feb 2011