“On Process” by a Social Media Expert
The criticism of “social media experts” is that the role is a fad or a “buzzword” – a job without substance. I believe that’s true many times.
You see, social media is just marketing. And marketing is a core business process that supports sales. If your “expert” doesn’t understand the business of doing business or strategic marketing, they can’t do much for your bottom line. No, really. I promise.
I collect strategic marketers who understand the digital space (REAL “social media experts”, if you will) so I can recommend them when needed.
Jeff Gibbard is one such ‘strategic marketer’.
So you can imagine my delight when he wrote a blog post about…. PROCESS!
And for those of you who missed the Taco Bell video he references, it’s here: