I think almost all businesses need some form of a C.R.M. Before technology solved this problem, business owners used to do it on index cards in a recipe box, because you need some way to track leads, prospects, clients and champions in order to grow a business. The problem is the human brain cannot store complex patterns above a very small quantity.
Publications and Press
“They were way too complicated for us and did not have a great user interface,” she said. “I need to spend time running my business, not figuring out technology.”
That is the lament of many small-business owners trying to navigate the world of C.R.M. software, which automates sales and marketing functions and acts as a central database, keeping track of everyone who comes in contact with a business.
Should you blog for your business? Ask yourself how much content—or how many images—you can consistently post for your readers. Then assess if a blog is the right fit for driving traffic to your website. Amy Larrimore breaks down how to get started—and stay sane.
It’s not just about making more money, although increasing revenues would help. Maybe for you it’s a lack of productivity or efficiency. Or technology is more confusing and time consuming than necessary. Or trouble finding a strong positioning in the market has proven harder than you expected.
There are 27 million small business owners in the US; 8.6 million of them are women who according to American Express CEO Boot Camp tend to struggle with confidence, competence and connections and that is why 95% of women business owners never achieve $100,000 in annual revenue. Attending events like Reinvention Weekend … will position you to gain access to tools and resources to help you to beat the odds so that you build a solid and thriving business.
On Saturday, 200 women representing regional technology convened at The Wharton School for the area’s inaugural Women in Tech Summit. The sold-out event brought together a group ranging from college-age to those in the industry for decades to share experiences, offer advice and help grow a dynamic community…
The collaborative spirit within Philadelphia’s IT community has always been here but I believe we’ve reached the proverbial tipping point. In 2012, the city is really embracing this movement. We are ready for it. The revolution of women in tech starts here in Philadelphia.