Amy Larrimore | Uncategorized
Amy Larrimore is a sought after speaker, award winning technologist and successful business strategist that helps companies grow through the smart use of data.
CRM, business process analysis, strategic operations, efficiency expert, private equity, SaaS, process engineering, algorithm, data, technology, select the right software, salesforce
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Uncategorized

Critical Technology Strategy Every Business Needs to Consider: CRM

My first business smashed through all of the sales records in our industry. I’ll share with you our secret to success: I had a CRM (Customer Relationship Management System). It’s amazing how people open their wallets to buy your product or service when they feel like you are LISTENING to them and that you KNOW them. I suffer through so many business plan pitches that list excellent, personalized, customer service as what makes them different. Every time, I ask “Great – how are you going to collect the information you…

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Critical Technology Strategy Every Business Needs to Consider: Marketing Tools

Yes, that’s a snazzy way to say social media. This is a repost of my article on SCORE, The Counselors to America’s Small Business National Blog. However, this post is not going to navigate the nuances of the Facebook timeline format or teach you how to compose the perfect tweet to attract millions of followers. That stuff actually doesn’t matter one bit. Success comes from having a sound marketing process, being able to manage the information well and using appropriate technology.  I cover this in great detail in the presentation…

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Critical Technology Strategy Every Business Needs to Consider: Expenses and Recordkeeping

This is a repost of my article on SCORE, The Counselors to America’s Small Business National Blog. Is all of your filing up to date?   If you’re like most business owners, there is a pile of it somewhere and you are laden with guilt and shame that you “can’t keep up with it.” You probably fantasize about hiring an intern some summer to do it but never find the time to get that started. I’m here to free you and to assure you that most of this work is…

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