Amy Larrimore | BizWit Blog
The topics are geared towards the third standard deviation - 4.7% of the normal distribution of the population - who can accept the idea that the building of empires is possible only in the discussion of confronting views. The remaining two standard deviations (95% of the population) are resigned to status quo. Therefore, they will find this content unsuitable, controversial and perhaps even offensive.
CRM, business process analysis, strategic operations, efficiency expert, private equity, SaaS, process engineering, algorithm, data, technology, select the right software, salesforce
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Don’t Write a Business Plan

We’ve all heard it – Do you have a business plan?

Before you go into business/apply for a loan/negotiate a lease/pitch suppliers/obtain partners/sweep the floor you should write a business plan.

I hate that. Really, it’s like a freezing cold shower.

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How Convertible Are You?

Many small businesses are so focused on traffic that they don’t spend any time on conversion. Conversion is the process to transfer traffic into a sale. It’s normally discussed as part of web marketing strategy but it also happens in real life. Simply put – how effective are you at selling to the people who learn about your business? Part of this consideration is – how easy is it for me to make a purchase from you?

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